XCM and Business Marketing
XCM is a flexible and highly customizable system that lets you create multi-device web portals, to be accessed from devices such as a personal computer, a mobile device, a tv, etc.
On the other hand, you can also manage multiple websites on your web portal (multi-site), because these websites can be accessed by the manager to perform searchs, thanks to XCM Web services.
XCM allows you as well, to send newsletters containing customized information about your portal. This, along with the ability to track and analyze these newsletters impact, provides business with additional information and improves marketing strategy.
